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Kalmarbloggar på
Dec 11

Ge Åke vad Åke vil ha

En alternativ julshow, ett radioprogram och två matlagningskurser på tre dagar, en ledig helg känns värdigt. Vid det här laget är alla sjukligt trötta på den fortsatta flödet kring vår alternativa julshow, men jag vill bara rikta ett sista stort tack till alla ni gäster som ställde upp och alla ni som gav oss förtroendet och tog sig till Borgholm.

Framtidstro i Kalmar under veckan gillas, känns som att staden är på gång, snart kommer väl en massvarsel på någon industri så vi kommer ner på jorden igen. Men tills det kan ni alltid hålla till godo med min fredagskrönika: Ge Åke vad Åke vill ha.

Robert-Wells-traumat på Stortorget under Stadsfesten sommaren 2005 blev ett dyrt kalas för oss skattebetalare men jag tror också att det blev en väckarklocka och därmed startskottet för den imponerande utvecklingen av besöksnäringen som Destination Kalmar ligger bakom. Ett gäng satsningar som inte alltid fått tummen upp, snarare tvärtom.

Jag minns särskilt debatten kring etableringen av friluftsteatern i Krusenstiernaska gården. Robert Gustafsson med följe hade fått upp ögonen för Kalmar och Kommunägda Destination Kalmar grävde fram 100 000 pengar ur kommunkassan för att teateranpassa Krusenstiernaska och på så sätt curla in nöjesetablissemanget till staden. Och det blev, som det alltid blir med skattepengar som läggs på nöje, ett jävla liv.

Dom lokala teaterförmågorna i staden gick givetvis i taket och tyckte sig vara orättvist behandlade eftersom dessa inte fick en spänn samtidigt som Vicky von der Lancken och hennes cirkus fick en splitter ny scen med tillhörande läktare. Jag var också en av dom som höll med om att detta verkligen var osmakligt.

Sommaren 2008 ringde det som bara den på bokningstelefonen till vårt hotell, det var folk från hela Sverige som desperat sökte med lykta och lampa efter ett hotellrum. Dom hade bokat biljetter till den där föreställningen, Zpanska Flugan på Krusenstiernaska gården. Och jag ljuger inte om jag säger att vi den sommaren omsatte minst 100 000 kronor på bara hotellgäster som besökte Kalmar bara för föreställningen. Och succén fortsatte även 2009, 10 och 11.

Med facit i hand då, med all respekt Klämman och Bulten, men jag tror inte ni drar särskilt mycket publik från Falkenberg, Borås och Flen. Tack vare friluftsteatern har tiotusentals turister besökt Kalmar, de bor på våra hotell, äter på våra krogar, handlar en massa krimskrams i butikerna samt gör sina behov på våra toaletter. Allt dom gör leder till fler arbetstillfällen och mer skattepengar in.

I veckan fick vi det glada beskedet att Järnmannen blir Ironman och världens ögon riktas mot Kalmar, den tidigare så utdömda lilla staden på östkusten där det mesta såg ut att gå åt helvete när både Volvo och Bomardier drog ner ridån. Med besöksnäringen som flaggskepp och idrottsturismen som en nytt koncept i det har Kalmar ett nyvunnet självförtroende och också grundförutsättningen att ta nästa stora kliv i utvecklingen.

Jag lyfter på hatten för Åke Andersson med besättning på Destination Kalmar och alla runt omkring som har gjort ett imponerande jobb såväl strategiskt som resultatmässigt. Ni har numera mitt fulla förtroende för att satsa mer skattepengar i framtida evenmang, ta vad ni vill ha. Nu ser vi fram emot en sommar till bredden fylld med evenemang som leder till mer nöje och mer jobb.

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19 kommentarer

  1. Ingen recension från spektaklet i Borgholm?

  2. Kan bara hålla med! Åke vet vad Kalmar behöver!

  3. Imrepssive brain power at work! Great answer!

  4. The exerptise shines through. Thanks for taking the time to answer.

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