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Kalmarbloggar på hejkalmar.se
08
Mar 12

Det där är inte en juice man bara dricker

Vi hade precis landat efter semestern i Miami. Badrummen skulle vara klara och med något nervös förväntan öppnade jag och Gabby grinden till gården. Helvete! Magnus på Calmarsunds VVS hade ”tänjt” lite på bygget. Nu stod det i anslutning till villan ett poolhus mitt i trädgården. Det var helt fantastiskt, men samtidigt minns jag att jag var lite skeptisk. Ett poolhus i min 1800-tals Jenny-Nyström-trädgård, hmm det kommer inte Länsmuseets Örjan Molander att uppskatta. Men jag tänke inte mycket mer på det utan fokuserade mer på alla tv-skärmar, klippavsatser och annat gutt som hade installerats i vårt nya poolhus. Vilken grej. Vilken sommar vi skulle ha! Vi slet av oss kläderna och tog ett dopp i vår nya pool. Då lägger Gabby märke till en sak. Det var fel kakel. Och jag började ljuga för henne att det var ett provisoriskt kakel, då ringer klockan. Dags att kliva upp.

Åkte till jobbet men först förbi därhemma för att verkligen kolla så det inte stod ett poolhus på tomten. Det gjorde inte, däremot en brädhög i stort sett lika stor som huset. Jag gick in och snackade lite skit med hantverkarna (ni som läser bloggen vet ju att jag är rätt bra på det). I nästa vecka blir badrummen troligtvis klara. Vi får väl se om vi flyttar hem. Jag och Taco-Bank trivs nämligen rätt bra här hos Producent-Petter på Stensö. Fast igår blev det något traumatiskt. Producent-Petter har nämligen en juice, blodgrape, sjukt god. Jag tog mig friheten att dricka ett glas igår eftermiddag. Producent-Petter spände ögonen i mig och sa:

-Det där är inte en juice man bara dricker.

Vad han menade med det vet jag inte. Men från och med nu har alla en egen juice här hemma.

Förra veckan diskuterade jag i lite olika sammanhang vikten av att vårt näringsliv mobiliserar oss inför sommarens stora idrottsevenemang Ironman. Det pratas ju ständigt om att ”detta kommer spilla över hela regionen”, och visst är det så. Men kan vi som företagare på ett mer strategiskt sätt utnyttja evenemanget och på så sätt stärka såväl näringsliv som evenemanget i sig? Jag la upp en bild på Facebook på en sallad med Ironman-etikett för att skapa lite debatt.

Saxat från Facebook:
Josefine Dahlgren, Bergvall Roy, Johan Göransson och 26 andra gillar detta.

Thomas Davidsson: Mycket god ide !

Johanna Wihl: Vad går du på?? 🙂 Exakt en vecka sen vi pratade om det här ju..och nu signed, sealed and delivered…Snyggt!

Åke Andersson: Bra idé! Du får kolla rättigheterna med Urban & co!

Johanna Wihl: ‎Åke Andersson, Vi behöver fixa ett möte där företag kan få info och berätta hur de kan bidra med mervärden kring evenemanget.. hög tid nu. 🙂

Linda Leonhardt: och så lite forskning inom idrottsvetenskap med?

Åke Andersson: Rätt Johanna! Det börjar den 19 mars med ” det goda värdskapet” i Kalmarsalen. Nu har det varit en koncentration med att få till bansträckningen.

Mikael Larsson: Ironman har väl historiskt alltid uppskattat att namnet används på andra produkter/arrangemang utanför deras kontroll 🙂

Martin Nilsson: Se det som opinionsbildning…

Johan Signert: Skulle det bli problem med rättigheterna kan man alltid använda det svenska namnet – Plåtniklas.

Martin Nilsson: Genialt Signert. Dags att börja snickra… förlåt bocka, på en logotyp.

Johan Häge: ‎- Vad hände med den treradiga: Mycket gutt Mycket järn@ Kallskänken ?

Johan Göransson: Stiligt Martin Nilsson, blev likt Åke lite nervös med loggan! Rättigheter. Hörs

Martin Nilsson: Hallå, lugna ner er nu för fan. Det är ju inte så att produkten finns ute på marknaden. Det är en bild på en Facebooksida.

Johan Göransson: ja förstår det:-)

Martin Nilsson: Fast när det gäller varumärkesintrång är jag vass!

to be continued…

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8 kommentarer

  1. Varumärkseintrång? Känns mer som att du ger gratisreklam för arrangemanget.

    • Finns givetvis olika sett att se på det. I min värld ser jag att detta är en win-winprodukt då både Ironman (Kalmar Ttiathlon) & Kallskänken kan tjäna på att sälja sallad. Att den sedan är brandad är ett plus för själva evenemanget, dvs om det är en god sallad…

      Men kontentan. Alla ska med!

  2. Fina fina du 🙂 Man blir sÃ¥ glad över att läsa din blogg. Du sprider verkligen värme och glädje omkring dig. Som jag har skrivit tidigare … Du mÃ¥ste vara Ölands svar pÃ¥ PiptpLÃ¥ngsirump !!! Önskar dig en fin fortsättning pÃ¥ veckan ! Kramen Damen

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